Ageas UK has announced Adam Beckett has been appointed to chief distribution officer, a position he will ascend to at the beginning of 2021.
In his new role, Beckett will be responsible for leading the “distribution strategy”, including further building on Ageas’s broker channel which generates over 80% of the business.
As part of Ageas’s executive team, Beckett will also contribute to the “leadership and decision making” of the wider UK business as it focuses on developing in its core markets.
He said: “I am delighted to be joining the Ageas team at an exciting time for the business and working closely with our distribution partners to support our shared growth ambitions.
“Ageas already has a great customer proposition and I look forward to playing my part to continue to develop this in 2021 and beyond at a time of change and opportunity in the insurance market.”
Beckett will reportedly work with Mark Auchterlonie, Darren Whittaker and Russell White, who were appointed as directors of distribution last year, further cementing Ageas’s commitment to the broker market.
Beckett will join the company after spending 20 years with Aviva, where he most recently was propositions director, he will bring his expertise of growing partnerships with the broker, aggregator, retail and affinity channels to his new appointment.
Ant Middle, Ageas UK CEO said: “Adam’s proven leadership abilities and reputation for being able to manage high performing distribution channels, while maintaining strong relationships in the broker market make him an obvious choice as our new Chief Distribution Officer.
“His appointment completes the additions to the UK executive team, and we look forward to welcoming him to this key role.”