Pension Geeks was founded in 2014 by business partners Jonathan Bland and Rachel Parkinson.
Aegon has been working with Pensions Geeks since 2018, the new deal will ensure that the company’s founders continue to lead the organisation with Pension Geeks remaining operationally independent with their own clients, but with access to investment and resources from Aegon to help grow the business.
Bland said: “Aegon’s commitment to helping customers achieve financial security is so aligned with our mission, so the cultural fit is absolutely perfect for us. Part of our success comes from the bold and creative culture we’ve established at Pension Geeks and with Aegon.
“Having the investment, resource and backing from a huge global financial services provider like Aegon just means we can do more of this fantastic work. We can help more people and service more clients – that’s what excites me.”
Mike Holliday-Williams, chief executive, Aegon UK, added: “We’ve been massive fans of the Pension Geeks work for a number of years and have seen first-hand how powerful and popular their communications and events are with people.
“We’re keen they retain the independence that has made the business the success it is today and it will therefore operate separately to the main business but with the ability to draw on the investment and resources it needs to grow.”