Based in Cirencester, Usay provides Ardonagh Advisory with an “organic growth capability” as it complements the firm’s existing offerings from Towergate Health and Protection.
While Mark Noble, managing director at Usay, will continue to lead the brand as CEO, Iain Lewis, CEO at Towergate Health and Protection, will take control of both businesses.
Rob Worell, CEO at Ardonagh’s advisory arm, said: “Today’s acquisition comes at a crucial time not only for us as a business, but for our clients and the wider industry; it has never felt more important to ensure health and wellbeing are prioritised.
“Bringing Mark and the Usay team into the Ardonagh Advisory family is a huge coup for us, further strengthening our already renowned capability in the consumer health and protection space.”
Following the transaction, which is subject to regulatory approval, Kim Tomkins and Andrew Hall, directors at Usay, are set to continue as consultants for six months to oversee the transition period.
Mark Noble, CEO at Usay, added: “I’d like to take this opportunity to thank Kim Tomkins and Andrew Hall, whose invaluable support in driving forward the business for over a decade, and in particular with the move into Ardonagh Advisory, has been crucial to our success.
“I’m extremely grateful for their offer of continued consultancy over the next few months while we settle into our new home and transition forward into the next thrilling phase of our journey.”