Business

Aspen reveals new global brand identity

The move also comes as it looks to emphasise its ‘continued commitment to attracting and retaining exceptional talent’

Aspen Insurance Holdings has revealed a new global brand identity, which it said aims to emphasise its mission to bring “clarity from complexity”.

The firm said the new brand represents an important milestone in Aspen’s ongoing transformation to become a leading specialty (re)insurer.

Aspen’s revealed the new visual identity focuses on its newly articulated vision of “a world where risks are seen as opportunities, not fears; our mission to create ‘clarity from complexity,’ and our promise to ‘provide the perspective, approach and structure required to transform risk’”.

The move also comes as it looks to emphasise its “continued commitment to attracting and retaining exceptional talent” and building an organisational culture that “underpins” its global brand of “leadership, collaboration and strength through diversity for our employees and for the markets and communities in which we operate”.

Mark Cloutier, executive chairman and group CEO, said: “We are delighted to unveil our new brand alongside a clear, forward-looking vision for Aspen. In updating our visual identity, we wanted to represent what we do and who we are today – approachable, insightful and passionate about delivering great service.

“At its heart, Aspen is a collaborative business built around delivering innovative solutions by bringing together our underwriting teams and technical expertise to solve our clients’ complex challenges. We want this mindset to be embedded in everything we do, differentiating Aspen in the market and reflecting the promise of transforming risk into opportunity for our clients.”

He added: “Aspen’s new brand identity adds further momentum to the transformation of our business. We are energised and excited to share our new brand and vision with our valued partners and friends in the market and thank them for their continued support.”

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