AXA has agreed a five-year deal to become the preferred business insurance provider listed for SME customers of The Co-operative Bank.
Under the deal, which was signed and came into force on 8 February 2021, the bank will act as an introducer to the insurer.
The Co-operative Bank said it chose AXA because it is a “trusted insurance brand which its customers will recognise and it has a proven track record in supporting its partners and their customers”.
Joint customers will now have access to AXA’s Business Guardian Angel, a web-based information hub which supports small business owners via a wealth of practical advice, in-depth guides and other resources.
Catherine Douglas, MD of SMEs at The Co-operative Bank, said: “We’re really pleased to have introduced AXA as our preferred business insurance provider. We know that having value-add services for our customers is really important and we’ve chosen AXA Business Insurance as it is a multi-channel proposition including a mobile enabled online quote and buy journey, with live chat, email and SMS functionality.
“Initiatives such as AXA’s Business Insurance Wizard and advised telephony sales will help to ensure that our customers receive the right insurance cover, and AXA’s mid-term review process will ensure that a customer continues to get the right level of cover as their business evolves.”
Deepak Soni, director – Commercial, AXA, added: “We like to create long-term partnerships and we believe we have an excellent fit with The Co-operative Bank. Both our organisations want to empower small business owners and make it easy to bank and insure with us. We want to give SMEs the right tools for success.
“We share these values in terms of customer service, but also beyond. AXA and The Co-operative Bank are both committed to helping their communities at a very local level – as are small businesses.”