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BIBA urges market to help customers by increasing signposting

BIBA said it believes signposting can ‘aid a great deal in helping customers to access insurance’ and occurs when insurance firms point customers when they are unable to assist, to firms such as a specialist broker that can help

As a leading issue within its 2021 Manifesto, the British Insurance Brokers’ Association (BIBA) is calling on the industry to embed signposting to help customers better access insurance.

The call comes as BIBA launches its new manifesto, Resilience, and just weeks after the BIBA Travel Medical Directory received confirmation that it meets the FCA’s criteria for a ‘medical cover firm directory’.

The association said the achievement provides a “simple solution” for travel insurance brokers and insurers who need to meet incoming signposting rules from the FCA and means that consumers with serious medical conditions will be signposted to specialists in certain circumstances. BIBA has published guidance to the market on the incoming rules.

However, new for this year is how BIBA will work with the ABI and Flood Re to implement the signposting recommendations made in the report of the Independent Review of Flood Insurance in Doncaster.

Graeme Trudgill, BIBA’s executive director, said: “We support the recommendations from the report of the Independent Review of Flood Insurance in Doncaster. We will work to support solutions for signposting in this area along with the need for greater access to Flood Re, flood defences and the launch of the flood resilience and accreditation schemes.”

BIBA added it believes signposting can “aid a great deal in helping customers to access insurance” and occurs when insurance firms point customers when they are unable to assist, to firms such as a specialist broker that can help.

Trudgill added: “For many different reasons some people can find accessing insurance a challenge. We are committed to helping consumers navigate their way to suitable insurance protection to improve their resilience to financial shocks.

“There are specialist brokers who can assist customers that represent both straightforward and the most challenging of risk profiles, we will play a key role in helping customers find them.”

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