Business

Caspian teams up with Mr Motivator for brand launch

The Manchester-based insurance broker’s new subsidiary brand, I Got Cover, to help parents find protection from expert advisors

Caspian Insurance has announced the launch of its new subsidiary brand, I Got Cover, to help parents find protection from expert advisors.

As part of the Manchester-based insurance broker’s marketing campaign, the firm has teamed up with TV star Mr Motivator to emphasise the “lighter side of life insurance”.

I Got Cover will specialise in a “no jargon” to life insurance for families, with multiple benefits including 24/7 access to an online GP, family accommodation that costs up to £1,000 should a child require a hospital stay, a dedicated trust service and ongoing advice and support.

Oliver Rayner, the firm’s managing director, said: “I Got Cover is an exciting new proposition for us that we hope will help parents navigate what can be a difficult topic more easily.

Caspian is experiencing significant growth momentum and launching a subsidiary offering supports that strategy. We’re forecasting our best turnover yet this year and I Got Cover will increasingly contribute to that over time.”

He added: “Caspian has achieved a lot in five years since being founded, including being ranked 5th in the Best Companies list of Insurance Firms to Work for, 2021.

“We’ve grown the team to over 70 and have a really strong retention rate and employee satisfaction levels, which we put down to our nurturing and supportive culture.”

 

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