Chaucer unveils new brand identity

One notable change is the inclusion of Chaucer's parent company, China Re, in its new logo

Chaucer, a reinsurance group, has announced the launch of its new brand identity – developed to “support” its ambitious growth agenda and to “accurately and effectively” communicate the “strengths of the business”.

The group, which is headquartered in London said the new brand identity aims to reflect the firm’s brand proposition, of “leading specialists in underwriting risks, empowered by a collegiate management style”. 

One notable change is the inclusion of Chaucer’s parent company, China Re, in its new logo.  

China Re acquired Chaucer in 2018, and as part of the deal Chaucer helped the reinsurer execute its “international growth agenda”. 

In addition, the rebrand aims to help promote Chaucer’s “collaborative culture” and the “expertise of its people” which is showcased in the firm’s new brand line ‘The team of leaders’.

John Fowle, chief executive officer at Chaucer, said: “I’m delighted to unveil our new brand identity today.  Our new brand provides us with an opportunity to reinforce the qualities that distinguish us and shine a light on the quality of our people and our business.”

“The insurance market is evolving quickly, and Chaucer is determined to be in the vanguard of this change, providing innovative solutions to new and emerging risks.”

He added: “Since opening our Dublin office in 2017 we have steadily developed our global presence, with subsequent offices opening in Dubai and Bermuda. Support from our parent company, China Re, has been integral to this.

“Deepening our relationships around the globe whilst continuing to offer our clients and brokers the best possible service in the London Market will continue to be a priority for Chaucer in the coming years.”

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