Business

Ecclesiastical Insurance unveils new brand identity

The new visual identity is part of a major investment by Ecclesiastical, which includes a new purpose-built headquarters in Gloucestershire that completed in February

Ecclesiastical Insurance has unveiled a new brand identity, which is set to represent a “more modern” business that is “shaped by tradition, while looking to the future”.

The rebrand has been launched across Ecclesiastical’s insurance businesses in the UK, Ireland and Canada, and its renewed visual identity includes a new palette and star marque.

The new visual identity is part of a major investment by Ecclesiastical, which includes a new purpose-built headquarters in Gloucestershire that completed in February, as well as a new operating system for its UK and Ireland general insurance businesses, which is set to launch later this year.

Richard Coleman, UK General Insurance managing director, said: “We’re proud of our reputation as one of the most trusted insurers in our markets, and of the positive impact we make on society, by giving back all of our available profits to churches, charities and other good causes.

“We are one of the last great British insurance brands, dating back more than 130 years, and we wanted to conserve that heritage by keeping the Ecclesiastical name, but with a fresh and modern look. I’m delighted that this new identity represents Ecclesiastical as a vibrant and ambitious specialist.”

He added: “This launch is part of a series of investments aimed at driving growth, at a time when so many others are pulling back.  We have an appetite to grow in all our specialisms, particularly heritage, charity, education, real estate and private clients.  We are very much open for business.”

Mark Hews, group CEP said: “From our modest beginnings as an insurer of parish churches, we have grown to be a multi-award winning business, protecting some of the most loved and important buildings in the world.

“Through the launch of our new visual identity, we will be reinforcing everything that our audiences know and love about our organisation – our expertise, our ethics, and our unique purpose – but articulated with greater energy than before. It reflects an Ecclesiastical that not only does good, but is unified, dynamic and innovative.”

Originally founded to protect churches, Ecclesiastical offers insurance and risk management across a broad range of specialisms, including faith, charity, heritage, education, art and private client and real estate and schemes across the UK, Ireland and Canada. 

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