With a large proportion of Honcho customers’ households already having more than one car, the company said it has “been keen to bring multi-car cover to our apps for some time”.
Honcho added the new partnership “opens the door” for its customers to insure two or more cars together within a multi-car policy as a complement to Honcho’s existing services while it works with its partners on building a full marketplace.
Frank Speight, CCO at Honcho, said: “For various reasons, historical and technical, a digital journey for a multi-car insurance product is not currently possible within the context of an aggregator platform. It will take some time to develop a solution that is feasible for a broad selection of motor insurance providers across the UK.
“In the meantime, however, we are keen to ensure that the thousands of users of our platform who have more than one vehicle in the household have the choice of following this path if they wish.”
He added: “To this end we are delighted to be partnering with Admiral, an iconic brand in the insurance market and who were the original pioneer of this type of product and continue to be one of the top providers in the UK.”
Alex Murphy, head of marketing at Admiral said: “As the market leader in multi-car insurance, Admiral has always been known for innovation and for offering customers the cover that suits their needs.
“We’re excited to launch this partnership with Honcho and are sure that their customers with two or more cars will be delighted to see Admiral MultiCar is now available on Honcho.”