The acquisition, the second this year, is part of Jensten’s “ambitious” buy and build growth strategy focused on expanding its specialist capability.
Advance, which has offices in Chippenham, Swindon, Westbury, and Trowbridge, presently handles £16m gross written premium (GWP) and has 82 staff.
In addition to commercial lines activity, the firm said the acquisition brings Jensten’s expertise in sourcing specialist motor product solutions for niche customers, working with price comparison websites and online and offline lead generation. Advance will form a “centre of excellence” for specialist personal lines within the group, enabling it to offer an expanded service to clients of its Coversure franchises and wholly owned broking operation.
The Advance brand will be retained in line with Jensten’s integration model. Matt Jones, presently business development manager, will become managing director, and take over the day-to-day running of the business from Clive Woods who will move into a consultancy role for a transitional period.
It added that current director, Sam Woods, will be retiring from his role.
Jensten currently controls around £245m GWP and has a publicly stated ambition to reach £500m within the next three to five years.
Alistair Hardie, Jensten group chief executive said: “Adding Advance to the Jensten family is not only about supporting the continued growth of a strong local broking business, but also enables us to add new capabilities that further enhance our specialist insurance market appetite.
“Clive and Sam have built a fantastic business and their niche orientation fits neatly with our strategic direction. I am excited about how we can take their lead generation expertise and apply it across our group to drive further organic growth in Jensten brokers and our Coversure franchise network.”
Woods added: “We were attracted to Jensten by the pragmatic and efficient approach of the M&A team, the strong cultural overlap and their innovative and unique approach to buying brokerages.
“I have no doubt the clients, staff and business as a whole will flourish under Jensten’s ownership and look forward to working with the Jensten team to take the business we have proudly built to the next level.”