The deal will see the esure and Sheilas’ Wheels brands introduce L&G’s life insurance to their existing customers, initially offering the Life Insurance and Decreasing Life Insurance products, with Critical Illness Cover available to add for an extra cost.
Products will be advertised to existing customers of esure and Sheilas’ Wheels, which will be available to purchase either online or over the phone.
Claire Beardmore, director of Partnerships at L&G, said: “Esure Group is a dynamic, entrepreneurial and digitally adept business with two exciting insurance brands, representing a great partnership opportunity for Legal & General.
“We believe the increased exposure to protection products from a well-known general insurance brand will help to promote and grow the whole protection market. We are all excited about this new opportunity and are determined to make it a great success.”
Justin Cockerill, chief commercial officer at esure, said: “Esure has huge ambitions to grow the business and transform the insurance market. Partnering with Legal & General allows us to gain valuable insight on personal protection products whilst expanding our customer offering and meeting even more of our customers’ needs.
“We look forward to collaborating with Legal & General on this latest development and building our customer centric proposition.”