Business

Marshmallow bolsters senior team amid expansion

The appointment, which became effective on 14 September, comes weeks after Marshmallow announced its $85m (£62m) Series B fundraise, which valued the company at $1.25bn (£918m)

Marshmallow, a digital insurance unicorn, has bolstered its senior team through the appointment of Caroline Gillard as its first chief people officer.

The move forms part of its broader strategy to scale its culture as the business continues its “high-growth trajectory”. 

Gillard brings 20 years of experience in HR to her new role, having previously held roles at Babylon Health, Moonpig, McArthurGlen and Skype. In her new role, she will lead the company’s people, talent and learning operations and advance Marshmallow’s “commitment to its unique culture”. She will report to Alexander Kent-Braham, co-founder and co-CEO. 

The appointment, which became effective on 14 September, comes weeks after Marshmallow announced its $85m (£62m) Series B fundraise, which valued the company at $1.25bn (£918m), making it one of the first UK unicorns founded by people of Black heritage.

Marshmallow also recently appointed Sam Knott as vice president of Marketing to support its efforts to build brand awareness, reputation and engagement as the company continues on its growth plans. 

He joined from Dyson, where he had served as the company’s Global e-commerce director and held marketing director roles in Japan and the US, helping build a globally recognisable brand and boost revenue growth. 

Oliver Kent-Braham, co-founder and co-CEO, said: “Both Caroline and Sam bring with them a wealth of experience, having spent time at a variety of high profile companies. 

“Our culture has always been a strategic advantage. As we enter a new phase of growth and development, I’m excited to welcome Caroline and Sam to the company, and I know both will have an enormous impact.”

Having increased its headcount by more than 200% in the past year, the company expects to hire 400 people over the next 24 months, expanding into new markets and building new products. 

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