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Right Choice acquires Kingfisher’s Fresh brands

The acquisition falls in line with Right Choice’s expertise, particularly in the motor insurance industry

Right Choice Insurance Brokers has purchased the Autosaint, Ladybird and First Van and Motor brands from Fresh Insurance Services Group (Fresh) for an undisclosed sum.

Fresh is a wholly owned subsidiary of Kingfisher UK Holdings Limited (Kingfisher).

The acquisition falls in line with Right Choice’s expertise, particularly in motor insurance and together with its proprietary software, means that it will be ideally positioned to continue to provide service to Autosaint, Ladybird and First Van and Motor customers.

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Mike Joseph, CEO of Right Choice, said: “Following this transaction, Right Choice will now have offices in both Romford and Redditch and we welcome our Right Choice Midlands team into the family.

“We hope that this is the first of many acquisitions for Right Choice Group, enabling us to find the best products and prices for every customer’s needs.”

Jacquie Boast, CEO of Kingfisher, added: “This sale has provided continuous employment for the people that have worked tirelessly to service these clients and will also ensure that our policyholders will continue to receive great service.

“We have retained the home products and Kingfisher Insurance will continue to provide standard motor and home insurance to our affinity partners, as part of providing a fully-tailored customer solution.”

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