Amwins Group has announced the rebranding of its international broking arm, TBH, to Amwins Global Risks.
The move belongs to a wider change to the Amwins brand identity that includes a new logo and campaign, reflecting the group’s “one firm” approach.
Matthew Crane, CEO at Amwins Global Risks, said that in “uniting behind one brand,” the company’s capabilities and ambitions are better reflected as it continues to “expand internationally”.
He added: “In every part of Amwins’ business there is a history of coming together to achieve more than we could separately.
“Becoming Amwins Global Risks is a natural progression which highlights the growth of our company, our culture of collaboration and our ability to build expertise across borders and global markets.”
Based in London, the firm has been a part of Amwins since 2012, during which time it has doubled its annual premium placed to over £1.4bn.
Scott Purviance, CEO at Amwins, acknowledged that “TBH has contributed” to the success of the wider brand in expanding its “capabilities and global market access”.
He said: “The work we have done together over the past decade has made the two businesses stronger.
“Rebranding to Amwins Global Risks further unifies the company, endorses our wholesale model and reflects our unique culture and ambitions for future growth.”
Despite the rebranding initiatives, Amwins Global Risks’ network of partner firms across Latin America and Asia will continue to trade as TBH.