Business

Zurich adds pre-application tool for protection advisors

The new smart tool is equipped to cover 90% of the insurance firm’s pre-application telephone enquiries

Zurich has launched a new pre-application tool for protection advisors, which is designed to provide an instant indication on underwriting decisions before advisers complete full applications on behalf of customers.

The new smart tool is equipped to cover 90% of the insurance firm’s pre-application telephone enquiries and is available via Zurich’s ‘Life Protection Platform’.

Nicky Bray, chief underwriter for Zurich’s Life business, said: “We’re on a constant mission to make applying for cover as simple and smooth as possible for both advisers and their customers.

“We know that misconceptions about cost and existing illnesses can be barriers to people taking out life insurance. We’re confident that by presenting advisers swiftly, with accurate information about all of the solutions on offer we can challenge that view.”

She added: “We’re confident that by providing advisers with a self-service option that they can access around the clock, we’re supporting them in delivering the best possible service for customers.

“Ultimately, we’re keen to ensure that as many people as possible benefit from protection and the financial resilience it brings to them and their families.”

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