Zurich Insurance Group has launched its WellCare business to “accelerate” the group’s existing health and wellbeing initiatives in markets.
The new business aims to provide retail, SME and commercial insurance customers with unique health and wellness solutions tailored specifically to their needs.
The insurance company has also appointed Helene Westerlind as CEO of Zurich WellCare to develop and execute the global WellCare strategy and deploy the offering across markets in close alignment with Zurich’s country offices.
In addition, she will establish a distribution network by leveraging internal channels and collaborating with external parties.
Westerlind joined Zurich in Stockholm in 2003 and most recently was global head of international programs within Zurich’s commercial insurance business.
She said: “The WellCare business is a perfect example of how Zurich is bringing to life its customer-focused strategy, shifting toward prevention and providing innovative services beyond traditional insurance protection
“Our goal is to empower customers to improve their health and wellbeing, using technology and data in a responsible manner.”