The group will now issue double rewards to all customers with its ‘New Driver by Carrot’ policy who leave their car at home, and not drive between 6 April and 13 April.
The firm, which uses black box technology to record driving patterns, has noted that “most young people are doing the right thing”.
In the 24 hours after the lockdown was announced on 23 March, the average number of daily miles driven by its customers fell by 38%.
Director Andrew Brown-Allan said: “We want to encourage our customers to reduce their car use further still, so in the period Monday 6 April to Monday 13 April (Easter Monday) we will issue double rewards to all customers with a ‘New Driver by Carrot’ policy who leave their cars at home and don’t drive at all during that seven day period.
“They normally earn weekly rewards for demonstrating that they are safe drivers, and this will continue for those making essential trips, but in our view the best way to keep themselves and others safe during lockdown is to leave their cars undriven.”