Ceta strengthens team with new appointments

Ceta insurance group has announced two new appointments in an effort to “further accelerate” its business plans.

The group said that these new appointments “reflect Ceta’s continuing drive to build its position as the leading online specialist in non-standard insurance”.

Kevin Paterson will now assume the role of director of sales and marketing, where he will focus on “building and broadening” relationships to include mortgage brokers and IFAs, as well as insurance brokers. . 

Prior to his appointment, he was the managing director of Source Insurance, and brings with him over 20 years of experience across the mortgage adviser and IFA markets, as well as general insurance. 

Paterson said: “Ceta is the only real specialist in online non-standard household insurance, and it’s great to get the opportunity to play a key role in spreading the word about that and helping to drive the business forward.

“They were the first to develop a non-standard household digital trading platform for multiple insurers, and their market-leading digital expertise is a real springboard for growth.”

He added: “Non-standard property insurance today accounts for almost 30% of the market so supporting brokers with a leading digital solution is very exciting.”

Meanwhile, James O’Hara will assume the new role of head of product procurement and insurer relations.

Prior to his appointment, O’Hara was the head of business development at Ceta, and his new role will support the planned group growth that “requires a full- time focus upon developing Ceta’s panel of insurers”.

O’Hara said: “I’ve worked at Ceta for 10 years which has given me great insight into its potential. I’m delighted to have a key role in continuing to maximise that potential and take the business to the next stage.

“That’s going to include multiple non-standard product rollouts on Infinity to broaden it beyond household – in the B2B space we’ll be looking at areas like liability, caravan and boat.”

Ceta CEO John Bibby added: “As an early adopter of digital technology, we’ve been able to sustain growth during these challenging times, including supporting our distributors during the COVID-19 crisis.

“We use digital technology and data analytics to create smart insurance for smart customers, and we help our distribution partners protect and grow their client base, which is under attack. Kevin and James have key roles to play in achieving this.”

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