The Credit Hire Organisation (CHO), the UK’s credit hire industry trade body, has appointed Lucy Woods as its new chair of the board.
The newly-formed CHO board, comprising senior figures from within the credit hire industry, will set the group’s strategy while working to improve member benefits.
Woods, who is replacing Kirsty Mckno, said: “I want the board to play an active and constructive role in identifying strategies that strengthen the industry and its professionalism.”
According to Woods, the credit hire industry is little understood by consumers, a situation she “want[s] to address”.
“For that £3.50, consumers involved in an accident can access an equivalent vehicle while their own is off the road. It is a worthwhile price to pay for being able to lead a normal life in difficult circumstances.”
Peter Gomes has been appointed as interim CEO to smooth the transition period.