Insurance Products

Covéa partners with Vitality

The new car insurance offering is based on Vitality’s ‘shared value insurance model’, which uses incentives to reward members and promote behaviour change

Covéa has announced a new partnership with fellow insurer Vitality. The partnership will see Vitality launch a direct-to-consumer car insurance product this Spring, with cover provided by Covéa. 

The new car insurance offering is based on Vitality’s ‘shared value insurance model’, which uses incentives to reward members and promote behaviour change. 

In addition to offering comprehensive car insurance, VitalityCar will focus on supporting members to drive more safely and encourage them to consider the environmental impact of their driving.  

Neville Koopowitz, CEO of Vitality said: “We are delighted to be working with Covéa Insurance to bring this new car insurance offering to market. 

“A move into the car insurance market is a natural next step for Vitality, with our Shared Value approach to insurance meaning we are well placed to provide comprehensive car insurance, whilst at the same time encouraging people to consider how they drive and the impact this has on the environment.”

James Gearey, managing director of personal lines and protection for Covéa added: “The strength of Vitality’s proposition has the potential to make this a real game-changer in the UK car insurance market. We are absolutely delighted to be partnering with them on this incredibly exciting launch. 

“For our business this is a massive achievement and represents a major milestone in our digital transformation. Through the creation of a new digital platform we have added scale and capability, opening up a host of possibilities to develop and extend our affinity partnerships.”

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