Amanda Blanc, chief executive of Aviva, has been named HM Treasury’s new Women in Finance Champion.
Blanc succeeds Dame Jayne-Anne Gadhia, entrepreneur and former CEO of Virgin money, who served in the role for five years. After her succession, Gadhia will continue to support and promote the charter as an advisor.
In her new position, Blanc will play a “crucial role in promoting HM Treasury’s Women in Finance charter”. Signatories to the charter “commit to help women progress into senior roles, to set targets for gender diversity and report on their progress towards these”.
There are now over 400 signatories to the charter covering 950,000 employees across the financial services sector.
The new appointment comes as the fourth annual Women in Finance charter review finds over 70% of “signatories have already met their targets or are on track to meet targets with future deadlines”.
Amanda Blanc, chief executive of Aviva, said: “This is a huge honour but also a huge responsibility. Ensuring women have as many opportunities as men in financial services is critical.It’s critical for women. It’s critical to the future of UK financial services.”
John Glen, economic secretary to the Treasury, added: “The Women in Finance charter isn’t a box ticking exercise – it requires real change to help talented women to reach their potential and drive forward one of our most important and innovative sectors.”