Aviva’s chief distribution officer Phil Bayles will move to Ardonagh Advisory in the newly created role of chief commercial officer this summer.
The move follows an 18-year tenure at Aviva, with Bayles now joining the Ardonagh Advisory executive team, leading on placement and strategic growth initiatives including M&A.
He will report to CEO of Ardonagh Advisory, Rob Worrell, and will also oversee Broker Network and Compass working closely with managing director of networks Jaime Swindle.
Bayles said: “Having spent 18 very happy years at Aviva, it was only going to take a very special opportunity for me to consider leaving. Working with Rob, his team and the broader Ardonagh group executive is that opportunity.
“There is a natural home for me with Rob and his team, working amongst friends who know my passion for supporting regional broking. I feel certain that this role will enable me to play a meaningful role in the future of Ardonagh Advisory and in the businesses and brokers it supports across the UK.”
Rob Worrell added: “Those that know me will attest to the fact that I have long been waiting for the opportunity to work with Phil, who is a friend of many years. To have him sat around the Ardonagh Advisory table at this moment in our journey feels like the stars aligning.
“Phil is a leader who has amplified the voice of brokers and has fought to promote the necessity of independent, professional risk advice. We welcome his inimitable style of representing issues on behalf of intermediaries and being a force for change.”