Coupland will work across all UK and Ireland operations, providing legal counsel on all aspects of business.
She joins from AXA Partners where she has held the position of general secretary for five years. Prior to this, she spent fifteen years with UK and Ireland, including 11 years as general counsel for the Life and Wealth businesses.
Coupland will commence her role on 1 May 2021, following Davis’ retirement on 30 April. Edward has been appointed as a director of the AXA UK pension scheme. In her new role, she will report into Roland Moquet, CFO, UK and Ireland, and will be part of the Extended Management Committee.
“Whilst I am incredibly sad to see Ed go, I’m thrilled to have Emily back in the UK & Ireland team – her knowledge of the business means she will be able to hit the ground running and add value from day one. I’m looking forward to Emily joining us and bringing a new perspective on the general counsel role.”
Coupland said: “I’m delighted to be back with AXA UK & Ireland, taking on the exciting challenge of General Counsel. I bring with me real passion for the business as well as an innovative outlook. I see the General Counsel team as a business enabler and partner, and I hope to further support and help drive AXA’s ongoing success.”
Edward Davis, former general counsel, AXA UK & Ireland, said: “I’ve been incredibly fortunate to lead such a fantastic team here for so many years, to work with so many great colleagues across the whole organisation and to be involved in such varied and challenging work throughout my time at AXA. It will certainly be a massive change to leave after such a happy time.”