She will be responsible for all aspects of marketing, with a focus on driving brand value, accelerating growth and advancing customer engagement.
Perez was previously at Aon, where she served as vice president of marketing, health and benefits. She also has held marketing leadership positions at organisations such as GE Healthcare and AIM Specialty Health.
Matt Levin, Benefitfocus president and CEO, said: “”Ana brings a passion for helping our customers, deep industry experience and market knowledge to our business. Her expertise will be invaluable as we focus on returning the company to growth and positioning Benefitfocus as a trusted and customer-centric brand.”
Perez said: “I am thrilled to be joining a company committed to delivering a better experience across the benefits ecosystem.
“With a strong base of partnerships and customers and a commitment to excellence, Benefitfocus is in a unique position to deliver significant value to employers, brokers and members and I am excited to be part of that mission.”