Hiscox has announced the appointment of Isha Patel to head of direct commercial.
Patel joined Hiscox in 2013, and since then her experience has spanned operations, finance and sales with roles in both the Hiscox retail business units – Hiscox UK and DirectAsia – and Hiscox London Market.
In 2018, she was appointed regional manager for Colchester before being promoted to area director for the South of England in 2020.
In her new role, Patel will lead a team spanning operations, marketing and underwriting, with the focus centered on “further strengthening the division’s digital capabilities and the continued improvement of the customer journey”.
Hiscox’s direct commercial division “offers tailored commercial cover direct to small and medium sized businesses”.
Patel will be based in York and report to Ross Dingwall, Hiscox UK’s distribution director.
Ross Dingwall, distribution director at Hiscox, said: “This is a fast-paced and growing area of the business, to which she will be well suited. Isha has progressed quickly at Hiscox thanks to her ability to adapt and deliver, and I’m excited to see direct commercial continue to evolve under her leadership.”