Williams joins the company from Octo UK, where he held the position of MD and VP revenue and sales for the past seven years.
His new role consists of Williams working with CEO Mike Brockman to develop the next generation of telematics.
Brockman said: “Martin has the perfect mix of global telematics experience, deep industry knowledge and strong strategic thinking to help take ThingCo to the next level.
“Most importantly, Martin shares our passion to change the game in motor insurance telematics through next generation technology. It is fantastic to have him on board at such a critical time in our development as Theo devices start rolling off the production line.”
Williams added: “I am hugely excited to have the opportunity to work with Mike and the team at ThingCo and to help the business reach its full potential through a suite of B2B and B2C products to support safer driving and fairer insurance premiums globally.”