Roy Goodart appointed IPipeline VP

Life insurance software company IPipeline has appointed Roy Goodart as VP of product management.

Goodart has over 20 years experience in managing SaaS and business process automation platforms for the life insurance and financial services industry, Goodart comes to IPipeline from Paperless Solutions Group, where he served as chief of product and customer success.

Prior to Goodart’s role at Paperless Solutions Group, he held key executive positions at Prospect9, Aplifi, AgencyWorks, and InsureSocket.

In his new role at IPipeline, he will be responsible for implementing his vision for the enhancement of the SSG Digital Platform and Direct-to-Consumer (DTC) solutions, as well as executing the company’s overall product strategy to fulfill customers’ digital initiatives.

Larry Berran, CEO, IPipeline said: “We have been rethinking our approach to our solutions given the impact of the Covid pandemic. As part of our initiative to accelerate the pace of digital transformation we have decided to add multiple additional senior leaders and top talent to our product organisation. 

“We are happy to welcome Roy Goodart back to IPipeline to drive a seamless digital experience for consumers, agents, and advisors.”

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